Miriyam Store, a prominent online saree brand known for its exquisite collection and trendy designs, recognized the need to expand its reach and establish a robust online presence. To achieve this goal, they partnered with Metric Tree Labs (MTL), a leading e-commerce development agency specializing in e-commerce solutions in Magento and Shopify. This case study outlines how MTL collaborated with Miriyam.Store to create a captivating and user-friendly e-commerce store that enabled the brand to reach a wider customer base and achieve substantial growth
Location
India
Industry
E commerce
Platform
Web
Miriyam.Store primarily operated through Instagram, leveraging the platform’s visual appeal to showcase its saree collection. However, they realized the limitations of relying solely on social media and sought a more comprehensive solution to enhance their online retail capabilities. Understanding the significance of an e-commerce store, Miriyam.Store approached MTL to build a Shopify-based platform that would provide a seamless shopping experience for their customers.
MTL collaborated closely with Miriyam.Store to understand their vision, brand values, and target audience. Leveraging the versatility of Shopify, MTL implemented the following solutions:
By partnering with Metric Tree Labs, Miriyam.Store successfully transitioned from relying solely on Instagram to establishing a dynamic and feature-rich e-commerce store. The collaboration resulted in increased sales, improved user experience, and efficient inventory management. The new online platform empowered Miriyam.Store to expand its customer reach, establish a strong online presence, and thrive in the competitive world of e-commerce.