When it comes to building a website for your business, there aren’t many options you are left with. Either you could use online platforms that help you to create a website or you can hire a freelancer/company that would help you to get the work done. But how nice it would be if you can create your own website without anyone’s help. WordPress is one such platform which requires minimum technical knowledge to create a website.

Now let’s see what all are the advantages of WordPress.

NO NEED TO BE A TECHIE

Like we discussed, to create a website in WordPress you don’t need expertise in coding. There are so many tutorials available on YouTube with which anyone who has even a piece of basic knowledge can set up the website just by following the tutorial. All you have to do is set up the environment for WordPress, choose a theme from thousands of themes available that would be the best fit for your website and replace the contents of the website.

SEO FRIENDLY

Search Engine Optimisation is a process of bringing your website up in the search result of search engines like Google, Bing, etc which would eventually increase the possibility of increasing the organic traffic to your website. WordPress is built and coded in such a way that it is extremely SEO friendly. So, obviously, your WordPress tends to get a higher rank than other websites.

So if you want to get more organic traffic to your website without investing in optimizing your website for search engines, then WordPress is the website builder you should use.

STUNNING UI

For any website to make that first impression on its user, it must have an excellent UI. The user must feel that the website is neat and organized with all the features that are needed. If you fail to impress the users, then chances of your bounce rate increasing are higher.

WordPress has a wide range of themes (both paid & free) that have an extremely good quality user interface. Adding to these they also have plenty of plugins that can be used to play around with look and feel of the themes.

Most of the WordPress theme packages have multiple layouts based on different requirement. So once you purchase a theme you could actually change the design later if you get bored with the current design, without any additional cost of revamping.

FASTER

According to google if a website takes more than 3 seconds to load, that chances of the user leaving the website is very high. So the speed at which your website loads is very important for keeping your bounce rate low, faster it loads better it is, it also helps with SEO.

Search engines like google, bing, etc rank websites that load fast much higher than the ones which take time to load. WordPress has a variety of themes that offers you higher page loading speed, which is optimized for this purpose of increasing the loading speed.

COST EFFECTIVENESS

WordPress beats all its a competitor when it comes to expense factor because it’s open-source in nature. The design, development as well as the maintenance of WordPress websites are relatively cheaper. Once the website is live you can actually update and manage the contents of the website all by yourself without the help of a developer.

TO CONCLUDE

WordPress, since it’s inception in 2003, has come a long way and is now a reliable website development platform. And the fact that more than 30% of the websites today are developed in WordPress, comes as no surprise. What makes WordPress stand out from other CMSs is the wide range of cool features that it provides. Many might say that there are other platforms that are more stable and reliable than WordPress but to have an ocean of themes, plugins, etc that don’t need an expert’s hand to develop website WordPress is the best pick for your money, hands down!

If you looking for a team to help you with the development of websites, We at Metric Tree Labs can offer you the best service.